NEWBERG, Ore. — A commercial building that houses Harvest Moon Sangria Bar in downtown Newberg was listed for sale this week, and owner Julianna “Jules” Moseley said the business itself is not closing.
“I’ve received hundreds of messages today,” Moseley said in an interview on Sept. 10, 2026. “It was actually kind of encouraging to see such an outpouring of support and concern. It reminded me how much people care about Harvest Moon.”
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The listing, posted on Instagram by The Kelly Group Real Estate, describes the roughly 2,060-square-foot building at 503 E. First St. as a “prime downtown location” suited for restaurant or bar use. According to the listing, the sale includes only the building, not Harvest Moon’s business or inventory. The sale price was not disclosed.
Moseley said the pace and visibility of the listing surprised her.
“I didn’t anticipate how quickly and publicly everything would happen,” she said.
According to Yamhill County property records, the building’s ownership group includes Moseley’s mother, Yvonne Muir, along with Northwest Fresh Seafood owners Mary and Blane Hansen, who purchased the property for $250,000 in July 2024. Moseley said Harvest Moon’s lease runs through May and that she plans to continue operating in the space regardless of who buys the building.
The listing comes several months after Harvest Moon closed its original location in Tigard, which Moseley attributed to parking problems near that location and a health emergency involving her business partner there, leaving Newberg as the brand’s only current brick-and-mortar location. Harvest Moon also operates a mobile sangria cart.
Moseley said she is now the sole owner of Harvest Moon, a change she described as the result of hard lessons learned about business partnerships, and that she is using the moment to look for a new strategic partner — ideally a winery — to help expand the brand.
“I’m not interested in just finding anybody with money who wants to come in,” Moseley said. “I want to find the right person or company with the experience, vision and resources to help me build what I know Harvest Moon can become.”
She said she envisions a partnership in which a winery’s wine becomes the foundation of Harvest Moon’s sangria program.
“We bring hundreds of sangria recipes, a recognizable brand, hospitality events, catering, a traveling sangria bar, marketing, and a loyal customer base,” Moseley said. “They bring their wine production knowledge and infrastructure, and I think there’s an opportunity to create something much bigger.”
Moseley said she would ideally like to partner with a winery that is woman-owned, Hispanic-owned, or otherwise facing its own business challenges, though she said she remains open to working with a larger company as well. She said she does not see Harvest Moon’s growth as limited to a single location, describing a broader vision that could include an expanded hospitality experience — such as a dedicated sangria garden and on-site weddings — alongside manufactured sangria products and the possibility of franchising the brand.
Moseley said Harvest Moon has already drawn outside interest in franchising the concept, and that she is open to offering equity to the right partner while remaining involved in the brand’s marketing, recipe development, and public-facing role.
“I’m open to offering meaningful equity to the right strategic partner,” she said. “It has to make sense, but there is real potential with this brand and I want to see where it can go with the right resources and partners.”
Despite the building’s sale listing, Moseley said Harvest Moon will keep operating at 503 E. First St. under its current lease as she searches for a new ownership partner, and that updates on the bar’s hours and any ownership changes would continue to be posted on Harvest Moon’s social media and website.
