NEWBERG, Ore. — The historic building at 500 E. First St. housing Social Goods was listed for sale Monday, March 2, for just under $1.6 million. The lot behind it, also owned by the Sikkens family and home to Vino Oregon and Ricky’s Tacos, was listed separately for $330,000 and is now under contract.
The business will remain open for the time being, co-owner Danny Sikkens said.
“We are taking things one step at a time,” Sikkens said. “As plans become more defined, we will share updates directly with the community rather than speculate prematurely.”
The building includes approximately 14,000 square feet of mixed-use space, according to the property listing on LoopNet. The main floor is listed at 5,692 square feet, with a 2,312-square-foot basement and a 5,692-square-foot upper-floor apartment.
In 2015, Danny and Robin Sikkens purchased the building, known as the Hollingsworth Building, for $1.1 million, according to county records.
According to George Fox University’s Mapping Our History project, the building was originally a Presbyterian church built in 1910. In 1911, it became W.W. Hollingsworth Co. Undertakers and Furniture, a use that continued until the 1960s, when it became a real estate office.
The building was split into two units — 500 E. First St. and 502 E. First St. — in the 1960s, then rejoined around 1995.
In the 1980s, Dent’s Office Supplies moved in, followed by the Newberg Bike Shop. The bike shop’s owners, David and Cheri Herr, closed the business as they moved toward retirement.
In April 2016, the Sikkens opened Social Goods Market, an organic food store, along with wine storage operation Vino Oregon in the basement. After purchasing the adjacent lot at 108 S. Howard St., they leased it to David Strickland, who opened OSCyclery Newberg in 2017.
The Sikkens shifted to a taphouse model in 2018 after reviewing their sales data.
“To our surprise, after reviewing the sales, the taps is what was taking off, so we decided to expand on that,” Danny Sikkens said in a 2018 email to Newberg Graphic reporter Susan Brannon.
They expanded their tap offerings from three to more than 40, added wine and beer to-go shelves, hired a chef to lead a food program, and sharpened their focus on family friendliness in the upstairs space — an emphasis that continued into this year.
In 2019, the Sikkens added Newberg E Cycle Wine Tours to their portfolio.
The business earned recognition for its community contributions over the years, including a People’s Choice Award at YCAP’s Melt Down 2023 and Willamette Valley’s Best Taproom in 2025 from Best of Willamette Valley. The Chehalem Valley Chamber of Commerce named Robin and Danny Sikkens its Business People of the Year in 2025, citing the welcoming atmosphere of their bar and restaurant.
“Robin and Danny’s passion for fostering a vibrant local culture extends beyond their establishment, as they frequently collaborate with other businesses and nonprofits to strengthen community ties,” the Chamber wrote in a press release announcing the award. “Their dedication to community-building and exceptional leadership in local business makes them exemplary recipients of this award.”
Little will change until the property changes hands. If or when that happens, the new owner will make decisions suited to their goals, Sikkens said.
“We are incredibly grateful to Newberg,” Sikkens said. “Social Goods has always been about more than food and drink. It has been a gathering place for families, friends, musicians, nonprofits, young entrepreneurs, artists, and neighbors. If people remember us as a place that welcomed community and tried to give more than it took, that would mean a great deal.”
The property listing is managed by Philip Higgins of Pacific Crest Real Estate Advisors. Learn more at the LoopNet listing page.
